Brett discusses how managing ambition and embracing patience can be key to the development of regularly getting found by your next customer in The Search Economy
Brett discusses the importance of creating copy that resonates with your intended audience.
Brett discusses the age old quality vs. quantity debate with content and to think about it when trying to find your next customer
Brett shares what he’s working on in Q3 and how the work impacts Pneuma’s position in The Search Economy
Brett shares why he thinks social proof is the most important piece of the puzzle for your website in The Search Economy
Brett talks about the process of updating Pneuma’s website and what that taught him about The Search Economy
Brett shares his philosophy on building content that is searchable and will resonate with your next customer.
Brett shares how he thinks about the role of conversations in helping grow your brand in The Search Economy.
Brett shares how an experience earlier in his career helped shape his current position on The Search Economy
Brett explores how CEOs should prepare their brands for The Search Economy
Brett explores why it's important to not lose sight of the fundamentals when trying to be seen
A weekly space to share how modern businesses are getting found
